More for You Does Not Mean Less for Me
In July 2019, The Federal Government issued The Executive Order on Advancing American Kidney Health. Among the mandates, emphasis was placed on supporting living kidney donation. Policy and industry change is only part of the solution. America must become a nation open to living kidney donation to eliminate the deficit.
Experts agree that deceased donation will never eliminate the growing kidney deficit. With the frequency of kidney disease increasing, the problem will get worse in the future. Experts also agree that, if more Americans understood living kidney donation, enough would act with abundance to donate kidneys.
Entities in the kidney donation and transplant field have been unable to elevate the message about living kidney donation into a mainstream message. The issue is complex, difficult to explain and industry language is inadequate. Thus, the concerned audience is not much bigger than those whose lives are affected directly by kidney transplant. A disruptive approach to jailbreaking the idea and message is required to trigger mass change.
Inspired by Super-Size Me and Minimalism, A Documentary about the Important Things, Abundant takes an activist filmmaker’s unflinching look at the American kidney deficit, how it affects the lives of hundreds of thousands and what we can do about it.
Living Donation Activists
Kidney Industry Experts
Click here to meet our entire cast of experts, activists and commentators.
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