Expert Interviews for Abundant
Abundant has attracted a spectacular line-up of experts and activists from the kidney donation field because they all recognize a glaring need. To reach the audience necessary to eliminate the national kidney deficit, a new, different, disruptive way of communicating about living kidney donation is necessary. Abundant is that new approach.
“Living kidney donation is safe and you only need one kidney to lead a full life - we need to grow the number of living kidney donors to make up the shortfall in kidney donors. We desperately need a program like Abundant to get out the word about living donation to the broadest possible audience, to educate them while entertaining them.”
Ned Brooks, National Kidney Donation Organization
What Experts Say About Abundant
"By exploring organ donation through our human capacity to give, Abundant has the ability to attract a much wider audience and bring them into our cause. To increase organ donation we must deliver our message beyond existing donation supporters. Abundant can do that and make a huge difference."
“With close to 100,000 people in America waiting for a kidney, their lives literally hang in the balance. What stands between life and death is the generous gift of another’s kidney and the key to finding those kidneys is education and public awareness. Abundant has the capacity to reach millions of viewers and start conversations that can save countless lives.”
“Kidney disease is somewhat unique in being a serious and often fatal illness for which there is a known and highly effective cure that we often can't provide because the cure lives inside another human being. And so making that cure available requires getting the word out that most of us have within our own bodies an organ that we could live without and that could save the life of another person. Not everyone who learns this can or will want to donate, but some of them will. A surprisingly large number of people respond with extreme compassion when they learn about the need for kidneys, as my own research shows. That's why it's so important to make sure that anyone who might consider donating has the chance to consider doing so.”
“There are almost 100,000 people on the U.S. waiting list for a deceased donor kidney transplant, and many of them—and the people who love them--may not be aware that kidney exchange offers a way for them to receive a living donor transplant, if they have a willing but incompatible donor. So, publicity that increases public awareness could save lives.”