Calling All Non-Directed Kidney Donors!

stageshow
In her book, The Fear Factor, neuroscientist Abigail Marsh, Ph.D. describes non-directed kidney donors as "extreme altruists." Her groundbreaking research into extreme human behavior ranging from cruel selfishness to altruistic generosity identified people who give a kidney donation to a stranger as the most extreme cases of selfless giving. In tel...
Continue reading
  2214 Hits

Kidney Patients: Audition for Abundant Now!

dialysis2
The bottom line: The Abundant team wants to help as many people who need a kidney donation as possible. We're taking a cue from The Living Kidney Donors Network, a respected non-profit that helps kidney patients help themselves find a donor. LKDN's approach teaches kidney patients to create greater awareness about their need. Abundant endorses...
Continue reading
  610 Hits

How to Inspire More Living Kidney Donations

CrowdSource for Life
Living kidney donation has a fundamental branding problem, and it makes finding a living kidney donor even harder than it should be for thousands of Americans.  Like most classic branding dilemmas, neither the problem, nor the solution can be stated succinctly in a way that a mass audience can understand.  Thus, the message remains l...
Continue reading
  870 Hits